30 pulls to start, somethings not right with it. The SRX has a reputation of being a hard starter but when everything is tuned properly it shouldn't take 30 pulls. Left in the garage mine would start in 1-2 pulls. Outside on a normal Maine day 3-5 and on a super cold day maybe 5-10 pulls. Those are first starts of the day, after sitting overnight or longer. After the first start, 1 pull maybe 2.
As far as it being hard to pull, 120psi isn't above normal. It shouldn't be very hard to pull, maybe sitting outside cold until the oil gets moving. Try it with the plugs out, if it's still hard to pull then there is probably an issue.