If you want to make money, you have to spend money. You can't expect that people will buy the sleds they have now. They are heavy and they are outdated. Compared to Yamaha, all other sleds have hypersleds now. Nowadays they are really trying to cook up something with no money into it, using off the shelf parts. Have you noticed that the headlamp on the Viking looks suspiciously like the one from 00-02 srx's? They always go for the cheapest solution.
I read their newest blog, Yamaha canada or something. They say they are aware of how we perceive their sleds and they have to discuss their future plans. What future plans? The only thing that would make sense for them now is to quit making sleds, this is getting really embarassing.